Schools
District 87 Enters New Scoreboard Advertising Deal
District 87 enters agreement for event streaming, digital and scoreboard ads for its four high schools.
Glenbard District 87 has entered an agreement with PlayOn! Sports after its agreement with iHigh for advertising online and on LED boards fell through, District 87 officials said earlier this month.
According to the Daily Herald, the District 87 school board voted last fall to approve an eight-year agreement with iHigh for coordination of advertising sponsorships for eight scoreboards at the four district high schools.
But since then the company has indicated they don't sell scoreboard ads.
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iHigh's COO Black Brickman told the Herald selling scoreboard ads is not part of the company's business model. The agreement with iHigh ends June 30.
District 87 will pay $8,000 for the 30-month contract with PlayOn! Sports.
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The district will have control over digital content, keep the money raised by the schools and half of any regional sponsorships sold by PlayOn, Matt Rothberg, director of the PlayOn! school broadcast program, wrote in a letter to the district.
PlayOn will provided a school-branded portal for each high school, opportunities for sponsorship placements, software for management of the events, all back-end systems for event distribution, storage of the events, tech support and a primary contact for the program's implementation.
Read the Daily Herald story here.
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